The Revenue Funnel Platform

Five layers. One platform. Every data point improves every other module. Stop leaking revenue from ad spend to pricing.

Free audit tier. No credit card required.

Five funnel layers

One platform for your entire revenue funnel

Every e-commerce merchant leaks revenue from five places. FunnelPilot unifies all five with shared intelligence.

Acquire

Connect every ad dollar to net profit — not vanity ROAS

Convert

Make every order bigger. Own the highest-leverage page

Protect

Stop money from leaving. Returns, chargebacks, abandonment

Retain

Make customers come back. LTV, churn, repeat rate

Price

Charge the right price, always. Dynamic pricing & margins

Powered by ABTestTool

A/B testing across every layer

Every optimization is powered by experimentation. Test ad creatives, checkout flows, recovery timing, pricing rules — all from one engine.

Statistical Rigor

Frequentist and Bayesian analysis. Sequential testing so you can peek without p-hacking.

AI Suggestions

AI analyzes your store data and suggests the highest-impact experiment to run next.

Cross-Layer Intelligence

Return data from Protect improves Convert. Ad attribution feeds Retain. Everything connects.

Three modes

Start watching. Then suggest. Then automate.

Observer

Watches everything. Surfaces insights. You learn what's happening across all five layers.

Free tier. Start here.

Advisor

Suggests specific experiments with predicted impact. One click to launch. You approve, AI acts.

Starter plan. Most teams.

Autopilot

Executes within guardrails you set: budget caps, confidence thresholds, allowed actions.

Pro plan. Mature teams.

Pricing

Scales with your revenue

Each layer you add multiplies the intelligence.

Free Audit

$0/mo

See your funnel for the first time.

  • Observer mode
  • Revenue HQ dashboard
  • Basic analytics
  • 1 experiment

Starter

$79/mo

Convert layer. Fastest time to value.

  • Convert layer
  • Advisor mode
  • Unlimited experiments
  • Checkout optimization

Growth

$249/mo

Convert + Protect. Revenue protection.

  • Convert + Protect layers
  • Cart recovery
  • Return prevention
  • Chargeback defense

Pro

$499/mo + 3%

4 layers. Full intelligence.

  • 4 layers + Acquire
  • Autopilot mode
  • True ROAS calculator
  • Cross-layer synergies

Pilot plan ($899/mo + 5%) for all 5 layers. Enterprise custom pricing available.

Stop leaking revenue.

Five layers. 25 modules. One Shopify install. Every data point makes every other module smarter.

Free audit tier. No credit card.

Common questions

What is FunnelPilot?

FunnelPilot is The Revenue Funnel Platform for E-Commerce. It optimizes five layers of your revenue funnel — Acquire, Convert, Protect, Retain, and Price — with shared intelligence that makes each layer smarter.

How is this different from separate tools?

Separate tools don't share data. FunnelPilot's compound intelligence means your return data improves your ad targeting, your pricing data informs your upsells, and your LTV predictions shape your acquisition budget. The cross-layer synergies are the moat.

What about ABTestTool?

ABTestTool.com is the experimentation engine that powers A/B testing across all five layers. It's available as a free standalone tool at abtesttool.com, and it's fully integrated into FunnelPilot.

Do I need Shopify?

FunnelPilot is Shopify-first but not Shopify-only. The platform connects to any e-commerce stack via integrations, but the deepest integration is with Shopify.

How does pricing work?

Each layer is a step up in pricing. Start free with the audit tier, add Convert for $79/mo, add Protect for $249/mo, and so on. You only pay for the layers you use.