Every e-commerce merchant leaks revenue. From ad spend that never converts, to checkout flows that lose customers, to returns that eat margins, to pricing that leaves money on the table.
The biggest brands have teams of analysts, data scientists, and optimization specialists to plug these leaks. Everyone else is left with a patchwork of disconnected tools that don't talk to each other.
FunnelPilot changes that.Five layers of optimization — Acquire, Convert, Protect, Retain, Price — all sharing intelligence. When your return data improves your ad targeting, when your pricing tests inform your checkout flow, when everything connects — that's when compound intelligence kicks in.
FunnelPilot was built in the Netherlands by Paulo de Vries, an e-commerce optimization specialist who spent years watching merchants lose revenue to disconnected tools. The experimentation engine is powered by ABTestTool — a free A/B testing platform that started as a side project and became the foundation for something bigger.
Our mascot Captain Blueprint represents what we believe in: friendly, approachable technology that anyone can use. No PhD required. No complex setup. Just plug in and start seeing where your funnel leaks.
Our mission