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See how e-commerce merchants use FunnelPilot to find hidden revenue, plug funnel leaks, and grow sustainably.
GlowSkin Co, a DTC beauty and skincare brand, was losing two-thirds of shoppers at checkout. FunnelPilot identified three high-impact friction points — shipping cost reveal, payment options, and trust badges — and ran sequential A/B tests across all three.
“We thought our checkout was fine. FunnelPilot showed us we were leaving $2.3M on the table every year.”
— Sarah Chen, Head of E-Commerce
TechGear Direct, an electronics retailer spending $600K/month on paid ads, discovered their attribution was broken. FunnelPilot connected ad spend to net profit (not just revenue) and revealed that Meta campaigns had a true ROAS of 0.8x — losing money on every click.
“We were celebrating Meta ROAS of 4x. Turns out, after returns and COGS, we were losing money. FunnelPilot saved us from scaling into bankruptcy.”
— Marcus Webb, CMO
ActiveWear Plus, a fitness apparel brand, had strong first purchases but almost no repeat buyers. FunnelPilot analyzed cohort data, identified the optimal re-engagement window, and tested subscription offers against win-back campaigns across email and SMS.
“We were obsessed with new customers. FunnelPilot showed us the real growth lever was getting existing customers to come back.”
— Jordan Park, Founder
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